7 ways to get more views on YouTube so more people can know about your message and expertise

These are the 7 ways to get more views on YouTube so more people can know about your message and expertise:

1. Publish videos consistently. If people know when you will come out with a new video, they will know when to go back on your channel to see a new video.
2. Have a lot of videos. The first video may be good enough to get a subscriber, but your subscribers won’t be replaying that first video all day long. You need to publish new YouTube videos as frequently as possible so your subscribers and viewers have more options.
3. Feature your other YouTube videos during the final seconds of your other YouTube videos. After watching a video, the process of looking for another video to watch from the same person can lose the attention of some of your viewers. At the end of every YouTube video, you will see more options. When one of your viewers sees another option, that can result in you losing another view. When you are finished with your video, include links to 6 of your other YouTube videos at the very end. This will give your viewers easily accessible options. When the options are easy to find, your viewers will view more of your videos.
4. Tell them who you are. When people view your YouTube video for the first time, they won’t know who you are. They don’t know your name or anything about what you do. Start all of your videos by telling everyone who you are.
5. Comment on other people’s videos. By commenting on other people’s videos, you will build more backlinks for your YouTube channel. Those backlinks will result in you getting more viewers.
6. Create a video that answers your viewers’ questions (FAQ). Ultimately, it is your viewers who decide how many tweets contain a link to your video, how many friends get to know about it on Facebook, and how many people get to see your video on Pinterest. By creating a video that answers frequently asked questions about your expertise, your video is more likely to be shared.
7. Use a channel trailer to get more subscribers. If the channel trailer does a good job at explain who you are, your message, and your expertise, more people will subscribe to your channel. The channel trailer automatically plays so it will be able to rake up views, and people will have to click the pause button in order for the video to stop playing. As the video plays, some of the viewers will continue watching the trailer until they ultimately subscribe to your channel.

How to Market Via YouTube

Thanks to social media, advertising online is a piece of cake.

Well, maybe not a piece of cake, but it’s a nice, easy and cheap way to market to your current clients and possible future clients. While sites like Facebook and Twitter are easy to use for marketing purposes, other outlets available can seem more difficult to market through.

As popular as YouTube is, it can be somewhat difficult to market through, especially if you’re not t he best videographer or even like to be on camera.

Video Blogging/Tutorials

Using YouTube to market to your followers is like riding a bicycle: you may fall the first couple of times but once you get the hang of it, you never forget how to do it.

Blogging through YouTube has become an incredible way to send messages even for people who aren’t interested in starting their own business. Not only is watching videos a preferred method of communication, but this allows the reader to listen to your content or promotion without even having to be at their computer.

Creating videos for your followers to see can relay messages ranging from new products to just simply sharing an experience with a product.

The great thing about YouTube is that you don’t have to only use it to market your product or business. People like to see videos about anything; even if it’s you making a fool of yourself trying sushi.

Tutorials are also a great way to market new products. If you use constantly searched keywords in your video title to help promote your product, this is a great way to get people to watch your video as well as market your new product.

Linking Accounts

After making an initial video explaining who you are and what you do, it’s important to link all of your accounts to your YouTube channel.

If you’ve ever watched a video, sometimes a link will appear while hovering over the video or even at the bottom in the description of what the video is about. This can give users easy access to whatever their next step must be.

It’s important not to place too much information inside of the description area below the video. Not only is it distracting, but the chances the user is going to read it are slim to none. YouTube is intended for videos only – nobody wants to have to read there.

Gaining Followers

Gaining followers via YouTube is where many marketers find their difficulties. Unfortunately, unlike the other outlets of social media, when you post a video, unless the user is subscribed to your channel, they will probably not see it unless they are searching for it.

One of the easiest ways to allow your following to grow is to comment on other people’s videos. Instead of making a promotional comment about your brand, simply post something kind of positive about the video they posted. Not only does this pique their interest but they will probably visit your page to pay you a comment as well or just see what your video content is about.

Not only does this get your product and brand out there but it gives users the opportunity to see a few videos you’ve created and one day, gain their loyalty.

Creativity

Creativity is an absolutely requirement when it comes to creating videos. If you’re concerned that you’re not funny enough to make a video, put somebody on there that is.

But seriously, that doesn’t have to happen either. If you have hired a copywriter or someone who writes your content, once the creative content is written, it’s easy to repeat it on screen for your followers. Using videos can help them put a face to your brand, so using yourself can be more beneficial than using an actor or actress.

Uploading one or two videos a week is enough – don’t get too video crazy. If you’ve got that friend who posts 5 or 6 selfies a week, you know how annoying that can be. One video a week would show your followers that you consistently have more information to share but it doesn’t overwhelm them with content.

More Social articles from Business 2 Community:

• Ferguson Fades From News Media, But Not From Social Media
• 5 Cool Twitter Marketing Tips For Your Brand
• Traditional Marketing Hacks for Social Marketing
• Why Website Optimization Trumps Search Engine Optimization
• 6 Strategies For Managing Your Company's Social Media Accounts

Courtesy : Tabitha Jean Naylor

How to Make Ecommerce Product Videos That Sell

Lights! Camera! Action! To get the most from your ecommerce product videos, it's important to make them engaging. Take a look at these important tips to help your online business boost conversions with your product videos. 

It’s time to pull out your director’s chair and make some killer product videos for your ecommerce site. Regardless of your experience or access to technology, follow these tips to make your videos a selling machine.

Happy selling!

Today we give you two minutes of ecommerce advice to bolster your online success,  we’re going to focus on tips and tricks to make your product videos engaging and effective.

1. keep your videos short. No one wants to sit and watch an epic telenovela about why your products are so amazing. Keep it less than two minutes and try to make it flashy.
2. Demo your product. Remember, you’re trying to sell with these product videos. The goal here is to essentially turn your product description into an interactive and engaging video. Thus, make sure that you’re showing off what the product can do and why customers should purchase.
3. Along the same lines, it’s important to show the benefits of the product within your video. Don’t sit there and go through a laundry list of technical features. Instead, explain why those features are beneficial to the user and put them into a lifestyle perspective so customers can see how it will enhance their lives.
4. Include product close-ups. Have you seen those restaurant commercials on TV where they have extreme close-ups of the food? You know, the ones where they splash the lemon juice that makes everything fantastic? Your job is to do the same thing – your product video will complement your product images, so make sure that you zoom in and show your products in a good light.
5. Last but not least, always, always optimize your product videos when you post them to YouTube or distribute them elsewhere. Make sure you have a keyword-rich, engagin headline. Also be certain to include your tags and relevant keywords. Following these steps will help your videos appear higher in organic search results and help more people find them.

Hopefully this is helpful in making your ecommerce product videos a selling machine! If you have any questions, we’re always happy to help.

From me to you, happy selling!

6 Viral Video Marketing Lessons To Learn From The Ice Bucket Challenge

Social feeds from across the country are chock-full of videos and photos of celebrities, inventors, CEOs, athletes and politicians all taking part in the most recent viral sensation: the Ice Bucket Challenge.

Whether you've laughed at your friend’s reaction to the ice cold water or taken the challenge yourself, postings about it are everywhere. This initiative has achieved something that's every marketer’s dream: goingviral and capturing wide attention across the nation in a month or two.

How did this simple initiative turn into a movement that has scored participation from some of the biggest names in the country, includingBill Gates, Sheryl Sandberg, Mark Zuckerberg, Kobe Bryant, Oprah and New Jersey Gov. Chris Christie?  

Related: What You Can Learn About Marketing From an 'Icy' Phenomenon

The Ice Bucket Challenge benefits the ALS Association, which is dedicated to raising funds to research a cure for amyotrophic lateral sclerosis as well as caring for those with the disease. It gained steam with the participation of Beverly, Mass.-based Pete Frates, who since 2012 has had the illness (also called Lou Gehrig's disease).

Startups, established firms and marketers of all types can learn from the success of the Ice Bucket Challenge. Those trying to develop a viral campaign can take the following steps:

1. Identify the goal or cause.

The goal of the Ice Bucket Challenge has been to spread awareness and raise funds for ALS research and its success has exceeded initial expectations. The objective is simple and clear and the challenge doesn’t require much effort from participants: going online to donate or pouring a bucket of ice water over the head, or both.

Today’s consumers like simplicity and direct messaging. They typically won’t take the time to read through an entire article, newsletter or web page to understand a message. Marketers, simplicity is your friend.

2. Make it fun and easy.

Few things are funnier than seeing people have ice poured all over them and watching them cringe, scream or freeze in place. The web has been flooded with comical videos and images of those who have accepted the challenge.

People like to laugh, so keep members of your audience entertained with a video or photo that they would enjoy viewing. Keeping things lighthearted lets people connect with an organization on a human level and can encourage further engagement in an authentic way. 

3. Add immediacy.

Those asked to take the ALS Ice Bucket Challenge have only 24 hours to do so.

If you want an idea to flourish, keep the window of time brief to propel the process forward rapidly. By giving your audience a deadline, the initiative will become a greater priority. 

Related: 5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge

4. Understand the power of multiplication.

The ALS challenge calls on participants to encourage three additional people to participate, thus creating a multiplier effect.

When possible, let consumers involved in an initiative have a chance to engage with their network so as to experience the joy of others joining in. The bonus for a marketer is bringing increased exposure to a company's brand. 

5. Share on many platforms.

News of the ALS Ice Bucket Challenge is being shared on many social-media platforms, including Facebook, Twitter, Instagram and YouTube.

If you’re hoping for an idea or campaign to go viral, make it easy for others to share updates across multiple platforms. Don’t give people a reason to not become involved. 

6. Give participants a chance to feel good.

Everyone loves to feel a little better about himself (or herself). The Ice Bucket Challenge raises funds for a medical cause, and no matter the size of a donation, participants can feel good because they're helping others in need.

Plus, the challenge gives participants a sense of unity: They are sharing positive feelings and a goal with the rich and famous.

Setting up an initiative like this lets participants also allows for an emotional connection with an organization and opens up an opportunity for conversation. 

Contributor : GABRIELLE BOKO Executive Vice President of Marketing at Sage North America