7 ways to get more views on YouTube so more people can know about your message and expertise

These are the 7 ways to get more views on YouTube so more people can know about your message and expertise:

1. Publish videos consistently. If people know when you will come out with a new video, they will know when to go back on your channel to see a new video.
2. Have a lot of videos. The first video may be good enough to get a subscriber, but your subscribers won’t be replaying that first video all day long. You need to publish new YouTube videos as frequently as possible so your subscribers and viewers have more options.
3. Feature your other YouTube videos during the final seconds of your other YouTube videos. After watching a video, the process of looking for another video to watch from the same person can lose the attention of some of your viewers. At the end of every YouTube video, you will see more options. When one of your viewers sees another option, that can result in you losing another view. When you are finished with your video, include links to 6 of your other YouTube videos at the very end. This will give your viewers easily accessible options. When the options are easy to find, your viewers will view more of your videos.
4. Tell them who you are. When people view your YouTube video for the first time, they won’t know who you are. They don’t know your name or anything about what you do. Start all of your videos by telling everyone who you are.
5. Comment on other people’s videos. By commenting on other people’s videos, you will build more backlinks for your YouTube channel. Those backlinks will result in you getting more viewers.
6. Create a video that answers your viewers’ questions (FAQ). Ultimately, it is your viewers who decide how many tweets contain a link to your video, how many friends get to know about it on Facebook, and how many people get to see your video on Pinterest. By creating a video that answers frequently asked questions about your expertise, your video is more likely to be shared.
7. Use a channel trailer to get more subscribers. If the channel trailer does a good job at explain who you are, your message, and your expertise, more people will subscribe to your channel. The channel trailer automatically plays so it will be able to rake up views, and people will have to click the pause button in order for the video to stop playing. As the video plays, some of the viewers will continue watching the trailer until they ultimately subscribe to your channel.

3 Steps for Better Video CALL TO ACTIONS

As more of you expand your efforts invideo content marketing, you undoubtedly know (and have been told) that a call to action (CTA) is an absolute must have. That all-important prompt encourages someone to actually dosomething and it offers an opportunity to evaluate your video’s effectiveness.

Advice on how to weave an engaging and tightly integrated CTA into your video is much less decisive. Create a funny and personal or slick-motion graphic? Incorporate in video or description? The fact is that there is no single answer. The secrets to crafting a great CTA depend on your unique circumstances.

This guide focuses on YouTube because the CTA design is more direct and easier to measure than on other platforms. (Vimeo, for example, is a popular tool because of its visual clarity and compression for crowd-funded campaigns like Kickstarter, but those initiatives often have different goals.) In a medium where there are no one-size-fits-all solutions, access to information is key for successful content marketing.

Step 1: Assess your goals

Your CTA is the nudge you give viewers so that they will do something. So what do you want them to do? Take stock of your business goals in both abstract and specific terms: 

• What do you want to achieve with this video? Be broad. Evaluate how the video is designed to contribute to your goals. Do you want viewers to buy a product, install an app, or subscribe to your channel?

• How can your CTA support those goals? Be specific. If you want someone to purchase a product, does the CTA allow them to click through to the sales funnel? If you want more YouTube followers, does it encourage them to subscribe to your channel? If you want viewers to visit an affiliate, is the affiliate identified with a clear link?

After you’ve nailed down exactly what you want your CTA to achieve, your next task is to create something that meets these goals as effectively as possible.

Step 2: Identify the best options

At this point you have two decisions to make: How should you craft your CTA stylistically and which tools can help you meet the goals.

• How does your CTA fit with the video content? Think thematically. Let’s use Dove’sReal Beauty Sketches as an example. The video is pensive, introspective, and emotionally charged. As such, the CTA on the screen at the video’s end is thoughtful, restrained, and unobtrusive. Dove didn’t use brightly colored annotations or loud noises. In its description, Dove simply included a hashtag and link.

Now look at Cartoon Hangover’s Bravest Warriors episodic cartoon’s CTA end card. It’s busy, colorful and energetic, just like the video.

Its visible description focuses on the episode and doesn’t include a CTA, and the full description reads like closing credits for a show.

Both Dove and Cartoon Hangover understood their videos — they matched the CTA to the video, and more importantly, they matched the CTA to their goals. For a B2C like Dove, its primary objective was to encourage viewers to further their experience with the brand, while Cartoon Hangover’s primary objective was to inform viewers about the show.

What tools will effectively communicate your CTA?

• Annotations: These pop-up messages on the video don’t have to detract from the viewing experience, but if they show up in the meatier content they can. The upside is that users can interact with your CTA immediately within the video experience. The downside is that annotations have a tendency to make users bounce, and annotations don’t appear on mobile or set-top boxes. Annotations in end cards? Totally cool.

• Descriptions: A video description offers two-fold viewing — a few sentences on the first screen underneath the video and an expanded version after the viewer clicks “show more.” Including CTA links in descriptions is both better and worse than annotations because they don’t distract the viewer from the video experience. They’re more versatile than annotations and engaged viewers will naturally check your description for more information. But be careful about how you use your real estate: The first three lines of your description are a critical part of YouTube SEO (YouTube is the world’s second largest search engine), and the first lines are all that appear on the first screen.

• Verbal (speaker mentions) vs. (direct host): A CTA during the video that comes from the narrator or host can carry more emotional weight than an end-card CTA. It also requires you to lock into a single CTA, so make sure the CTA is sufficiently attractive or powerful to engage viewers. Unlike an end card, which can be changed and updated easily, a speaker mention cannot be changed without significant production overhead. Many Kickstarter videos use this technique because viewers are likely already on the campaign page, making the next step obvious.

In addition, if your videos involve multiple speakers or subjects, the person speaking may not be in a position to deliver a meaningful CTA. In those cases, consider filming a separate end card with a familiar host that can be shot and edited separately.

• Other in-video CTAs: In-video CTAs can be more effective because they can be delivered before viewers fall off. (Visible Measures reports one-third stop before the timer hits 30 seconds.)

In this edition of its Ripple Effect videos, Red Bull opens the video with its general web address then uses Red Bull.com/Surfing on the opening credit slide. The CTA returns 14 minutes 30 seconds later in the end credits. Note the lack of annotations in the video, though.

• End cards: CTAs on the end cards can work, but it’s a risky move given that a good portion of your audience may not still be viewing. That means you should explore all CTA options, but don’t give up on end cards. The 40+ percent of your audience that may still be watching is probably interested and looking for more information.

As we’ve seen, there are pros and cons to every tool and stylistic decision you make, but this can be mitigated by combining CTA styles. Make sure they all support your goals so that you don’t risk overcomplicating your pool of results and possibilities.

Step 3: Test, measure, and iterate

After you implement your CTAs, the evaluation begins. What happens with your CTAs? How you measure your CTA depends on what goals you’re trying to hit, but since many marketers are ultimately trying to push YouTube viewers off site and into their own funnels, we’ll focus on three critical measurements:

• Measure in-video CTA viewership: If you click on Audience Retention in YouTube Analytics, you can see at which points viewers are dropping off, and this information can be used in multiple ways. For example, a significant drop-off that coincides with an annotation is a good sign that viewers do not think the CTA is too disruptive to the experience. Perhaps more importantly, these analytics allow you to see what percentage of users even makes it to your CTA. You can calculate a CTA viewership number by multiplying the number of total views by the percentage that made it to the point in the video with a CTA.

• Measure click-throughs: Other than clicking the universal “X” in the right corner of a page to cease viewing, there are only two ways to click out of YouTube – through annotations to your verified website (known in YouTube parlance as Associate Website Annotations) or through links in the description.

Ultimately, you want to extrapolate the conversion rate of your CTA by dividing the number of views by the number of out-bound clicks. This CTA conversion rate is a really handy way to compare variations in your execution.

Tip: Further track your CTAs by using custom links through shortened-URL sites like Bit.ly, which can bring in demographic and easy-tracking data for each CTA.

• Measure your annotations: You can see how well an annotation is performing by visiting the Annotations page under Engagement Reports in YouTube Analytics. Enter the name of your video and not only will you get your number of clicks, but also the close rate (the number of times a viewer closed the video when the annotation appeared).

Conclusion

This three-step video CTA process can help you create a goal-oriented CTA, pick the right delivery avenues, gauge each CTA’s effectiveness, and adjust and use analytics to evaluate what you should continue, change, or stop. It will likely take a few tries before you’ve developed an effective style, but once done, you will have a systematic approach to engaging your audience, increasing retention, and in turn, boosting the number of people responding to your CTA. 

Courtesy :Evan Rodgers

Evan Rodgers

Evan Rodgers

Evan Rodgers

4 Principles To Improve Your Social Video Strategy

Finding a way to unleash the power of video in social can be essential to your brand's long-term success. In fact, according to Cisco, social video will account for 69% of consumer Internet traffic by 2017.

However, cracking the code to video success on social networks can be mind-boggling: from allocating budgets to measuring results, to finding the right audience on the right platforms.

So what might be helpful for you to know before your next campaign? Here are some tips to help you win in one of the most competitive advertising landscapes.

Apply traditional planning principles. With more than 1.3 billion Facebook and 271 million Twitter users globally, social can deliver as much scale as traditional reach channels. Combined with industry-standard audience insight, this provides brands with the unique opportunity to effectively distribute their video content and connect with potential new customers.  Planning your social campaigns on reach & frequency (as you would in other channels) will ensure cost-efficient delivery vs. traditional video channels.  

Go native. The ultimate driver of your video advertising should be to deliver the best possible experience to your audience. The new Facebook and Twitter video solutions provide high-impact premium video experiences in native environments.  As a result, advertisers that use native video formats are seeing campaign performance up to 5X better then many leading VOD channels. 

Personalize content. As marketers and advertisers place more and more emphasis on how to engage with their audiences, a one-size-fits-all communication strategy is convenient, but not always effective. Instead of sending out just one video to a broad audience, experiment with bespoke messaging for specific audience groups. Test lessons provide scope for future creative and targeting strategies.

Tell a story. A brand’s narrative is not limited to 15” or 30” video spots, and social video solutions allow for improved storytelling through depth of content and lasting customer experiences.  Engaging content and use of sequential messaging delivers best results.

The combination of sight, sound and motion, with the addressability, measurement, and scale of platforms like Facebook and Twitter, means social media has the potential to be the most powerful brand-building medium yet, delivering as much scale and performance as any other traditional reach channels. 

courtesy : Ruth Aber

Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?

I love YouTube. When it comes down to it, YouTube is still the most heavily trafficked video site online today. And with an estimated 72 hours of content being added every minute, it should certainly remain the cornerstone of any good video-based content marketing campaign.

But what if you want to take things further? Sayyou’ve already maximized your brand’s presence on YouTube and are looking for new opportunities to reach different consumers or experiment with alternative types of video content. Depending on your specific use case, any of the following three YouTube alternatives could give you the campaign growth you’re looking for:

1. Reach higher-quality audiences with Vimeo. Although Vimeo’s basic structure is similar to Youtube’s, it differs in a number of key ways. Not only was Vimeo the first to support consumers' uploading high-definition pieces, the video-sharing site prevents post-viewing “related videos” from displaying your competitors’ clips. And it's is totally ad-free. For these reasons, Vimeo tends to attract a smaller but what many advertisers consider a much higher-quality audience (meaning a viewership including lots of employed professionals). 

Get started by creating some epic video content: Vimeo filters out most commercial, gaming and nonuser-generated content, so you’ll want to invest in creating quality videos before branching out onto this site.  

Consider a paid account. As a paying producer (plans start at $59.95 a year), you’ll be able to customize your video player, add your logo to the top of your videos and take advantage of other premium features.  

Focus on community building: Vimeo users are seriously loyal about their platform. So don’t look at the site as just another dumping ground for your video content. Instead, get to know the site’s users by interacting with them before sharing your work.

Related: Why Short Videos Are Wildly Popular Over Social Media

2. Use Vine when you want to experiment with more viral-style short-form video content. Vine isn’t a video-sharing site; it’s a mobile and desktop app associated with Twitter that allows users to share looping videos of 6 seconds or less in length. The videos' limited duration means that Vine isn’t right for every brand, but it’s definitely worth considering; Ogilvy vice president Heather Taylor estimates that “brand vines are shared four times more than other online videos.”

Think personality. Six seconds doesn’t give you enough time to do a full product demonstration or sales pitch, but it does give you an opportunity to showcase your brand’s personality. Have fun with your clips and leave people wanting more.

Post regularly.The number of Vines being created and shared means that regular posting to this network is a must. Don’t stop after releasing a single Vine video. Keep your channel full and your followers engaged with regular releases.

Learn from the big boys.The learning curve for Vine can be steep. Help your brand's Vine profile pick up traction (scoring followers and interaction) by checking out how big companies like GE and Lowes use the service.

3. Tap Wistia when you need more analytics data and features than YouTube provides. Unlike YouTube, Wistia is a paid video platform (the price for a plan starts at $25 a month) that delivers clips to websites and mobile devices. Where Wistia really shines is with its conversion and analytics features, which help users capture leads and learn more about how viewers are interacting with each video.  

Amp up your production quality; if you’re going to invest in a video platform, you’ll want to use it to deliver quality content. Wistia’s video-production page offers tips on improving clip quality on a budget.

Think about your core audience; Wistia isn’t about driving view counts; it’s about the chance to engage with your brand’s ambassadors. Use analytics to be sure your videos are striking the right chord.

Pay attention: Having access to advanced analytics is only helpful if you use this data. Tap the information you generate to drive campaign changes across all your brand’s marketing channels.

These three Youtube alternatives should help you expand your video-marketing campaigns, but if you have another recommendation to share, leave a note in the comments section below.

Courtesy : SUJAN PATEL  VP of Marketing at When I Work

Mobile video: how to win the battle for engagement

Instagram has recently introduced video to its suite of options for users and advertisers. Photograph: Thomas Coex/AFP/Getty Images

With smartphones and tablets rapidly becoming the world's preferred method for connecting to the internet, brands are looking to mobile video as the next great battleground in advertising. Advertising tailored to mobile devices is growing rapidly as services such as Amazon Prime, Netflix, YouTube and Sky encourage mobile viewing. Meanwhile, social media platforms are looking for ways to boost the use of mobile video ads.

Facebook, which gets nearly 60% of its ad revenue through mobile, according to its Q1 2014 figures, sees mobile video as a burgeoning area and is introducing a range video ad formats. These include Video App Install Ads, which enable marketers to drive downloads of their apps through video ads in the mobile news feed. The social network has also launched its premium auto-play video ads in the US (which play silently until clicked, after which the sound comes up) and is introducing this to other markets, including the UK.

Meanwhile, Facebook's image-sharing social network Instagram has introduced video and is striking deals with brands to create what is being billed as beautiful and memorable advertising.

Chris Jacob, director of product marketing at Salesforce ExactTarget Marketing Cloud, believes that mobile video is quickly becoming a vital part of most marketing strategies. He says: "As mobile video consumption continues to increase, it is becoming an important medium for marketers to maintain brand awareness, build loyalty and influence the customer journey.

"Advertisers are realising that delivering engaging location and smartphone or tablet-optimised video is not only powerful, but is also becoming the best way to reach much of their target audience."

An attractive feature of mobile video advertising via social networks is the sophisticated audience targeting and analysis that is now possible. Jacob points to other advantages, such as tapping into the always-on customer environment and reaching potential consumers when they are most engaged. Jacob says that customers are engaging with mobile video more actively too, choosing to view the content rather than sitting passively through a standard TV ad spot.

To get the best out of mobile video advertising, brands need to use one of the ad management platforms that can guide them through what can be a complex process. Salesforce ExactTarget Marketing Cloud offers the Social.com service, a platform allowing advertisers to launch, manage and optimise their video campaigns efficiently and at scale.

Social.com enables brands to use their first-party customer data to better inform their targeting through Facebook's Custom Audiences product. This allows brands to supply Facebook with email addresses from their customer list so the social network site can anonymously target those users with ads. Meanwhile, social.com also offers features such as Interest Clusters & Draft Campaigns, which help boost return on investment.

Mobile video offers stunning prospects for advertisers to engage with audiences through the devices that they keep closest to them. They will need to bear in mind that there are differences between how people use their smartphones and tablets - tending to spend longer on tablets while using smartphones in a more functional way. But given the opportunities for targeting people by location, activity and through their social networks that mobile offers, brands are likely to build it into their marketing plans.

Coutesy : 

• theguardian.com

Why Video Marketing is Underrated and How to Use it to Your Advantage

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. An effective video initiative can also bolster your other marketing strategies.

Galactic Café, developer of the recent narrative-driven game The Stanley Parable, got it right.

Galactic Café sent customized preview builds of The Stanley Parable to well-known YouTube users who participate in Let’s Play videos. These users have a tremendous following that tune in for their first impressions of new games.

The developers engaged these YouTube users directly through dialogue in the game. The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café.

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%).

We’ll discuss ways to blend video marketing into your online presence, and how easy it is to measure engagement and see results from it. With the proliferation of mobile devices as our primary means of Internet access, and bandwidth and speeds increasing with fiber-optic Internet, it’s prime time for video.

1.  Crunch the numbers

Video content is easily subject to behavior analytics. Because video content is also tagged with keywords and ranks in Google search, you can use a video-hosting site such as YouTube to track interaction. Online retailers such as Amazon and Dell report an increase of as much as 35% when video is incorporated.

Video product reviews on Amazon nearly always appear at the top of Google’s rankings. 

Takeaway: Video content is also easy to share via social networks, and software developers have prioritized video integration in site creation.

2.  Reach customers on a deeper level

Our draw to video is subliminal, too. The concept of fusiform facial area suggests the brain processes categorical data about a person by facial recognition. Basically, the idea is that a person’s face is a factor in how they understand and process the message that person delivers verbally.

The right face on your video campaign can foster trust. A voice also translates your message in an essential way.

Takeaway: A face, a voice, and most of all, emotion, convey what language alone cannot.

3.  Grab attention

Words and images are static. Page viewers are increasingly scan readers. It takes notable effort to read a 300-word blog post, especially compared to a simple click of a video play button. When visitors hit that button, it gives you the chance to actually talk to your prospect. It’s your window to their home. 

Takeaway: Video is an extension of the personal connection we wrote about above, but with a familiarity of having “met” you through your video.

4.  Let your followers sing your praises

Happy customers are gold. You can harvest recorded testimonials at a tradeshow, and it’s best to get as many as you can – aim for at least three, maybe as many as 12. You can also hire a video crew to hold a one-day shoot. Know what key messages you’re looking for when you edit.

Takeaway: The Q&A approach will put your testimonial subject at ease, and will allow you to direct the conversation toward those key messages you identified.

5.  Go forth and conquer

A marketing video on your site is just the beginning. Start a YouTube channel. Incorporate video on landing pages. Post them to social media and your blog page. They’re easily shared through these channels, and the more a video is shared on quality sites, the better your Google page rank.

Takeaway: You’ll reach exponentially more potential clients with a well-made, well-placed video than with nearly any other means of marketing.

8 Reasons Why You Should Create Videos for Your Business

Over the past year, we’ve noticed a stiff increase of demand for video productions, mostly for the benefit of improving our clients’ websites and with the purpose of increasing the conversion rate of website visitors. I predict that this will become an even bigger trend in the next few years, and that video will increasingly become the way of communicating key messages to clients.

According to a comScore study, released in February 2011, 82.5% of the U.S. Internet audience viewed a video online. In a 2010 report from Cisco, 30% of Internet traffic is currently video. By 2013, 90% of Internet traffic will be video. These are impressive statistics, and when looking at the YouTube statistics below, this becomes even more convincing:

• YouTube is the second biggest search engine (after Google).
• 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
• Over 4 billion videos are viewed a day.
• Over 800 million unique users visit YouTube each month.
• Over 3 billion hours of video are watched each month on YouTube.
• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
• In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth.

So what does all of this mean for us and our businesses? It indicates that people love to consume video and we have to adjust to that fact and serve them with the type of content that they prefer. Yes, a lot of the online video consumption is driven by recreational and entertainment videos. However, there is clear evidence that video is equally prominent and impactful for business purposes.

Consider these additional statistics:

• When a video is present on a product page of LivingDirect.com, consumers spend 9% more time viewing the page compared to when no video is present.
• Virtually 60% of respondents said they would watch video previous to reading text on the same webpage, and 22% said they generally liked watching video more than browsing text for examining business information.
• 75% of all executives said they watched work-related videos on business websites at least once a week, and more than 50% use YouTube to watch those videos.
• 65% of U.S. executives surveyed by Forbes in October 2010 visit a vendor’s website after viewing a work-related online video.

All of this culminates in the conclusion that you should start implementing a video content strategy if you haven’t done so yet. Here are the top 5 reasons why you should:

1. Your clients want it.
All of the trends indicate that your clients want video from you. Not delivering on this desire only means somebody else will.

2. More content in less time
Video is a unique way of communicating a lot of information in a short period of time. According to Dr. James McQuivey of Forrester Research,watching a minute of video is the equivalent of reading 1.8 million words.

3. Branding
Branding is a complex business. Videos allow you to further craft and shape your brand. Video allows you to convey emotions that you can’t bring across with text and still photos only; it provides you with an opportunity to add different attributes to your brand.

4. Multi-purpose use
We have clients that use their videos not only on their website, but also push them out through all the other online channels (e.g. YouTube and Social Media). In addition, they often use the videos in presentations in offline settings, e-mail marketing campaigns or on TV in waiting rooms.

5. Website Quality
Videos improve the overall quality of a website, and how the website is used.

6. Show your personality and profile
Video allows you to project a better and more personal profile to your company and as well as your clients.

For example, lawyers or doctors can give videos a personal touch, which is something that clients very much respond to.

7. E-Mail Marketing
Using videos in E-Mail marketing generates 2-3 times higher click-thru rates compared to static E-Mails.

8. Video prepares you for the future.
Roughly 66% of the world’s mobile data traffic will be video by 2014. All smartphones and most  mobile devices are optimized for video consumption. Being able to provide content in video format increases your ability to differentiate yourself from your competition.

Sharpen Your Marketing Strategy

Welcome to the future of marketing – watch videos on multichannel marketing, social marketing, viral marketing, mobile marketing, marketing strategies, ideas, relationship marketing, direct mail, and email marketing, brand development, campaign slogans, market research, selling to consumers, consumer trends.  Huge number of marketing resources on this site, which has had 13 million unique users, plus YouTube marketing videos – over 5 million video views of Patrick Dixon’s keynotes, marketing presentations and seminars. Read about the ultimate marketing slogan and the fundamental values that will underpin all effective marketing in future.

Video: Google Zeitgeist CEO Summit on future of marketing and why traditional advertising is dead in a world ruled by virtual communities. Patrick Dixon has given keynote presentations at a number of Google client events on social networks andmultichannel marketing, as well at conferences for many of the world’s largest multinationals on marketing-related issues. Many marketing teams are being left behind – there is more to online marketing than website redesign, Twitter and Facebook or bulletin boards.

Consumers are thinking and behaving in new ways, expect new things, interact differently – and are increasingly intolerant and impatient with any company that seems to be stuck in a slight time-warp.

That means a totally different approach to marketing strategy – more than just bolting on a new channel or two.  More than adjusting marketing mix.

Discover why so many marketing directors are tired of marketing. Watch the video:

Digital marketing means a different mindset altogether:  a big psychological jump forcorporations who have relied on large, successful websites backed by direct mail, print, TV, radio, e-mail and online advertising and maybe a few iPhone apps.  Those things are no longer enough.  Marketing often means rethinking the entire sales package, how we sell, what we sell, when we sell.  Marketing can mean having to go back to product design teams, and engaging direct with communities online – not just people on your own websites.

Forget multichannel consumers – think about multitasking consumers.  You may think you are reaching an audience with a TV campaign, but many of them are on Facebook, or searching online, or replying to an SMS or playing games at the same time as you hope they are paying attention to you.

The days of shouting, hype and spin are over.  It’s just too noisy with too many brands, too many distractions.  Tomorrow’s campaigns need to be about information, revelation, timely advice, trusted friends, personal insight, sensitive timing, sharp relevance, saving time and money.

Future of Marketing – Q&A session on social marketing / social networks impact on corporate image and recruiting – for STARS Leadership Summit

Marketing and call-centre disasters. Why marketingstrategies can be destroyed by poor customerrelationship management and robot answering machines. Reality check in personal marketing.Keeping customer focus. Customer relations really matter when it comes to cross-selling:  who is really owning the customer relationship?  Which department?  Which product team? Who is thinking about the overally customer experience?

How to build customer loyalty and improvecustomer retention programmes with bettercustomer satisfaction scores. What clients want is better information, service and after sales support.Industry and manufacturing customer loyalty. Retail and online customers need better stafftraining.Win customers and improve market share with simple leadership strategies focussed on customerneeds.

Future of marketing and consumer trends: direct mail, network, email, strategies, ideas, relationship marketing, market research, consumer reports, campaign slogans.

Video: Future of Marketing – to Women. Marketing to women over 65 is a major opportunity neglected by many corporations. Key marketing trends driven by changing demographics and lifestyles.  Part of keynote to 700 of Aditya Birla Global Team (India / Thailand)

Marketing strategies need to target each niche group – for example focus on older, affluent women.  Part of one hour global trends keynote on many consumer, lifestyle and demographic issues relating to marketing.  See also marketing to older consumers (article) and marketing to older consumers (media interview).

Future of marketing, management, motivation – video of keynote to 4,500 event organisers in Las Vegas

What do you say about communication to 4,500 professional event organisers, responsible for training global teams in marketing, managementand leadership?

How to connect with an audience.

Marketing ideas to leaders inside organisations, marketing to your clients, marketing to analysts, institutional investors and shareholders. Marketing with integrity, conviction and passion.

Marketing in an economic crisis, Future of print advertising, marketing and billboards (video comment).

How to write a Marketing Plan?

See also Global trends impact on your marketing plan. Multimedia keynote speeches for Post Danmark – 900 marketing executives and Advertising Agency CEOs, given in a huge IMAX large-screen cinema.

For more: Future of interactive marketing.

Themes: branding, successful brands, new consumer values, slogans for the third millennium, direct marketing in the mobile digital age, how to reach target groups more effectively, product placement, designing and testing future advertising campaigns, image-building, corporate identity, selling into developing markets, understanding consumer preferences and behavior.