These are the 7 ways to get more views on YouTube so more people can know about your message and expertise:
Publish videos consistently. If people know when you will come out with a new video, they will know when to go back on your channel to see a new video.
Have a lot of videos. The first video may be good enough to get a subscriber, but your subscribers won’t be replaying that first video all day long. You need to publish new YouTube videos as frequently as possible so your subscribers and viewers have more options.
Feature your other YouTube videos during the final seconds of your other YouTube videos. After watching a video, the process of looking for another video to watch from the same person can lose the attention of some of your viewers. At the end of every YouTube video, you will see more options. When one of your viewers sees another option, that can result in you losing another view. When you are finished with your video, include links to 6 of your other YouTube videos at the very end. This will give your viewers easily accessible options. When the options are easy to find, your viewers will view more of your videos.
Tell them who you are. When people view your YouTube video for the first time, they won’t know who you are. They don’t know your name or anything about what you do. Start all of your videos by telling everyone who you are.
Comment on other people’s videos. By commenting on other people’s videos, you will build more backlinks for your YouTube channel. Those backlinks will result in you getting more viewers.
Create a video that answers your viewers’ questions (FAQ). Ultimately, it is your viewers who decide how many tweets contain a link to your video, how many friends get to know about it on Facebook, and how many people get to see your video on Pinterest. By creating a video that answers frequently asked questions about your expertise, your video is more likely to be shared.
Use a channel trailer to get more subscribers. If the channel trailer does a good job at explain who you are, your message, and your expertise, more people will subscribe to your channel. The channel trailer automatically plays so it will be able to rake up views, and people will have to click the pause button in order for the video to stop playing. As the video plays, some of the viewers will continue watching the trailer until they ultimately subscribe to your channel.
YouTube is not only a popular website for individuals to share their favorite videos; it has also emerged as a marketing tool for businesses. Many businesses actively promote their products or services by creating a YouTube channel that includes a company's branding, video advertisements and interviews with executives and employees and ways for customers to interact with them. A YouTube channel, effectively used, can help a business improve its search engine rankings and increase awareness of its products.
One of the major business benefits of creating a branded YouTube channel is that YouTube can help generate traffic to a company's website, which can help increase sales. According to Alexa, a Web analysis company, YouTube is the third most popular website in the world (following only Google and Facebook), with about 490 million people globally visiting each month, watching about 2.9 billion hours of video monthly. Businesses that create effective, compelling videos and upload them to their YouTube channel, including links to their business' website, can drive traffic from YouTube to their site.
Search Rankings
Building an effective YouTube channel, frequently updated with fresh and interesting video content, can also help a business improve its search rankings, according to a July 2011 article by Search Engine Journal. Specifically, video content that uses the right keywords and tags that are relevant to that company and its products can help a company's "organic" search rankings, which are the results that appear in a search engine because they are the most relevant to the terms a person is searching for, not because of paid advertising. In addition, YouTube is the Web's second largest search engine -- trailing only Google. Companies with YouTube channels can pay to have their videos ranked higher in the rankings when a person searches for videos using specific keywords.
Finding a way to unleash the power of video in social can be essential to your brand's long-term success. In fact, according to Cisco, social video will account for 69% of consumer Internet traffic by 2017.
However, cracking the code to video success on social networks can be mind-boggling: from allocating budgets to measuring results, to finding the right audience on the right platforms.
So what might be helpful for you to know before your next campaign? Here are some tips to help you win in one of the most competitive advertising landscapes.
Apply traditional planning principles. With more than 1.3 billion Facebook and 271 million Twitter users globally, social can deliver as much scale as traditional reach channels. Combined with industry-standard audience insight, this provides brands with the unique opportunity to effectively distribute their video content and connect with potential new customers. Planning your social campaigns on reach & frequency (as you would in other channels) will ensure cost-efficient delivery vs. traditional video channels.
Go native. The ultimate driver of your video advertising should be to deliver the best possible experience to your audience. The new Facebook and Twitter video solutions provide high-impact premium video experiences in native environments. As a result, advertisers that use native video formats are seeing campaign performance up to 5X better then many leading VOD channels.
Personalize content. As marketers and advertisers place more and more emphasis on how to engage with their audiences, a one-size-fits-all communication strategy is convenient, but not always effective. Instead of sending out just one video to a broad audience, experiment with bespoke messaging for specific audience groups. Test lessons provide scope for future creative and targeting strategies.
Tell a story. A brand’s narrative is not limited to 15” or 30” video spots, and social video solutions allow for improved storytelling through depth of content and lasting customer experiences. Engaging content and use of sequential messaging delivers best results.
The combination of sight, sound and motion, with the addressability, measurement, and scale of platforms like Facebook and Twitter, means social media has the potential to be the most powerful brand-building medium yet, delivering as much scale and performance as any other traditional reach channels.
Lights! Camera! Action! To get the most from your ecommerce product videos, it's important to make them engaging. Take a look at these important tips to help your online business boost conversions with your product videos.
It’s time to pull out your director’s chair and make some killer product videos for your ecommerce site. Regardless of your experience or access to technology, follow these tips to make your videos a selling machine.
Happy selling!
Today we give you two minutes of ecommerce advice to bolster your online success, we’re going to focus on tips and tricks to make your product videos engaging and effective.
keep your videos short. No one wants to sit and watch an epic telenovela about why your products are so amazing. Keep it less than two minutes and try to make it flashy.
Demo your product. Remember, you’re trying to sell with these product videos. The goal here is to essentially turn your product description into an interactive and engaging video. Thus, make sure that you’re showing off what the product can do and why customers should purchase.
Along the same lines, it’s important to show the benefits of the product within your video. Don’t sit there and go through a laundry list of technical features. Instead, explain why those features are beneficial to the user and put them into a lifestyle perspective so customers can see how it will enhance their lives.
Include product close-ups. Have you seen those restaurant commercials on TV where they have extreme close-ups of the food? You know, the ones where they splash the lemon juice that makes everything fantastic? Your job is to do the same thing – your product video will complement your product images, so make sure that you zoom in and show your products in a good light.
Last but not least, always, always optimize your product videos when you post them to YouTube or distribute them elsewhere. Make sure you have a keyword-rich, engagin headline. Also be certain to include your tags and relevant keywords. Following these steps will help your videos appear higher in organic search results and help more people find them.
Hopefully this is helpful in making your ecommerce product videos a selling machine! If you have any questions, we’re always happy to help.
You can make the most informative and entertaining video on YouTube, but that alone won't guarantee you an audience of potential customers. You'll still need to promote your video in as many ways as possible to help spread the word about your startup.
Here are some of the most successful tactics for promoting a new YouTube video:
1. Promote it on your company blog.
Your company blog is the perfect place to promote your video to your loyal customer base. Talk up each new video in its own blog post, linking to it or even embedding it in the post.
2. Tell your email list.
When you upload a new video to YouTube, send a message and link to your entire email list. If you send out a periodic email newsletter, mention your new videos in it, too.
3. Connect to social media.
Mention your new videos in your tweets and status updates, and link to or embed them in the messages. Facebook, for instance, lets you embed YouTube videos in your status updates. Just paste the URL into the status update and Facebook will put the video in your News feed. Twitter doesn't let you embed videos, but you can link to them from your tweets. And on Pinterest, you can "pin" YouTube videos to your virtual pinboards.
You also can promote your videos on social bookmarking and news sites such as Reddit and StumbleUpon. When you post a link to your video on these sites, you can broaden the viewership beyond your existing customers and social media followers. Note, however, that self-promotion is often frowned upon on many of these sites, so do so as sparingly and subtly as you can.
4. Do some old-fashioned public relations.
While most companies focus their promotional efforts on the web, you shouldn't neglect traditional public relations. This means issuing a press release when you've uploaded a new or particularly important video, and also picking up the phone or sending emails to target specific news outlets, such as your industry's trade groups, publications and blogs. Make sure you include a video link in your press release to help online news sources link directly from their coverage to your video on YouTube.
5. Advertise on YouTube.
If you can afford it, you can advertise your videos on YouTube, using parent company Google's AdWords for Video program. Called TrueView ads, they appear on the YouTube site, targeting potential viewers and linking back to the selected video or your YouTube channel page. TrueView ads are pay-per-click (PPC) ads, just like traditional AdWords text ads. So, you pay only when someone clicks your ad.
Start by logging into your Google AdWords account and linking it to your YouTube account. Set a daily budget for the maximum you're willing to spend. Then, select a video to display in your ad and choose the type of ad you want to run.
Google offers four types of TrueView ads. In-search ads appear at the top of the search results page when users search for the keywords you select. In-display ads appear in the related videos section on the viewing pages for similar videos. In-stream ads are short video messages that play at the beginning or end of other videos. And in-slate ads are commercials that play before or in the middle of longer videos.
In-search ads are the best choice for many companies because most YouTube videos are found through searches. So, just like your website, you want your video showing up on search results pages.
The next step requires you to set a maximum cost per view (CPV). This is the maximum amount you're willing to pay for each click. You can start with just $1 per day but what you spend is really dependent on your budget. You then choose how to target your ad -- through demographics and interests or via keywords. Keyword targeting is often best for in-search ads.
Once your campaign is up and running, you can use the AdWords Dashboard to measure the performance of your ads -- including but not limited to number of views. Depending on the results, you may need to tweak your strategy and possibly create new ads.
Successful video marketing may seem overwhelming. Especially if you have the thought in your head that you have to hire a full video crew and have all the expensive equipment to go with it in order to produce videos.
The good news is that there are several affordably priced HD camcorders on the market, and your phone may even be able to shoot HD as well.
Combine that with affordable or free video editing tools, and you have what it takes to start promoting your business and its products or services on YouTube, Vimeo, and beyond. Below are actionable tips you can start implementing right away to get you started.
How to Perform Successful Video Marketing
Cross Post
Cross post on Vimeo, YouTube, Facebook, Google+. Google+ and YouTube are connected, but be sure to promote that you have a new video on all social networks as soon as it’s out.
Share Snippets
Share snippets of video on Instagram, Snapchat, and Vine, as you are recording your full-length video as teasers.
Embed Your Videos Into Blog Posts
Embed videos into blog posts with a quick explanation for more visibility and extra content (which can help drive more traffic to your website and blog).
Create Product Videos
Create product videos for products to show how big an item is compared to a person (this is especially good for clothing or accessories), or how easy it is to use.
Videotape Company Events
Take videos of company events with employees to increase familiarity and the feeling that users know you personally.
Create a Series of Videos
Let one person or team from each department in your company have a “Day in the Life” video that explains what they do all day. Splice different segments together from throughout the day.
Create Video Testimonials
Shoot video testimonials instead of having clients or customers write them down. It personalizes the testimonial and makes it more authentic.
Provide Incentives
Give incentives (products, gift cards, drawings) for user-generated videos that promote your products or services. Share these videos on your video channels.
Host a Contest
Hold a contest to create an infomercial for your company, product, or services for employees and/or your customers. Make it fun and promote cheesiness!
Use Google Adsense
Look into Google AdSense for your YouTube videos to make a little more income for your efforts.
Provide Employees With Cameras
Give employees GoPro cameras to record company events or their experiences during their work day.
Invest in an HD Camera
If you need a high quality camera anyway, consider buying one that shoots HD video as well. Superzoom cameras are in between point-and-shoots and DSLRs and are an affordable option.
Invest in Simple Accessories
Buy a portable tabletop tripod for interviews and testimonials. There’s several affordable options on Amazon or eBay that can fit in your camera bag.
Record Interviews
Conduct interviews with people from your industry at conferences and networking events. Have an interviewer with a wireless mic and someone to hold the camera (or a full-length tripod).
Display Product Durability
Make videos that show your product’s durability. “Will it Blend” from Blendtec and Otterbox’s community-generated YouTube videos are good examples:
Create Explainer Videos
If you specialize in accessories or complements to a main product (like iPad cases), buy the latest main product and do an explainer video about it with your review.
Poll People
Poll Twitter, Facebook, and your website for questions from your audience and create an Ask the Expert video series with their answers.
Create Video Podcasts
Create a podcast with audio and video versions so users can view or listen, however they’d prefer.
Create Playlists
Create Playlists on YouTube of related videos or series so they are easier to find.
Optimize Your Videos
Be sure to implement correct video SEO for your videos’ titles, descriptions, categories, and keywords. Be sure to always include a link to your home page or the most accurate interior page, as well as your phone number, in the description.
Answer Customer Questions in Video
If your customer service or support team keeps getting the same questions repeatedly, answer each one in a separate video, making the title the optimized version of the question they get asked.
Create Video Roundups
Include of roundup of that month’s new videos in a monthly newsletter or email blast, or as an addition to your existing scheduled emails.
Use Freelance Services
Use Fiverr or another freelance service to get a custom intro for all your videos to make them more professional.
Use Video Editing Software
Utilize free or affordable video editing software (such as Windows Movie Maker) and scale up according to your needs.
Record in Front of a Backdrop
Use a white sheet and PVC pipe to make an easy backdrop if you don’t have a blank wall to shoot your videos in front of.
In addition, before actually shooting your videos, it might help to do some reading on basic video principles and how to use your current technology to the best of your abilities. Things such as interviewers should always look at the camera occasionally when interviewing, and you should never shoot in front of a window where sunlight is coming it to reduce glare.
It’s easier than ever before to start creating video content for your business. And this can lead to more visibility, credibility, and easy-to-digest information for your audience.
Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. An effective video initiative can also bolster your other marketing strategies.
Galactic Café, developer of the recent narrative-driven game The Stanley Parable, got it right.
Galactic Café sent customized preview builds of The Stanley Parable to well-known YouTube users who participate in Let’s Play videos. These users have a tremendous following that tune in for their first impressions of new games.
The developers engaged these YouTube users directly through dialogue in the game. The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café.
A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%).
We’ll discuss ways to blend video marketing into your online presence, and how easy it is to measure engagement and see results from it. With the proliferation of mobile devices as our primary means of Internet access, and bandwidth and speeds increasing with fiber-optic Internet, it’s prime time for video.
1. Crunch the numbers
Video content is easily subject to behavior analytics. Because video content is also tagged with keywords and ranks in Google search, you can use a video-hosting site such as YouTube to track interaction. Online retailers such as Amazon and Dell report an increase of as much as 35% when video is incorporated.
Video product reviews on Amazon nearly always appear at the top of Google’s rankings.
Takeaway: Video content is also easy to share via social networks, and software developers have prioritized video integration in site creation.
2. Reach customers on a deeper level
Our draw to video is subliminal, too. The concept of fusiform facial area suggests the brain processes categorical data about a person by facial recognition. Basically, the idea is that a person’s face is a factor in how they understand and process the message that person delivers verbally.
The right face on your video campaign can foster trust. A voice also translates your message in an essential way.
Takeaway: A face, a voice, and most of all, emotion, convey what language alone cannot.
3. Grab attention
Words and images are static. Page viewers are increasingly scan readers. It takes notable effort to read a 300-word blog post, especially compared to a simple click of a video play button. When visitors hit that button, it gives you the chance to actually talk to your prospect. It’s your window to their home.
Takeaway: Video is an extension of the personal connection we wrote about above, but with a familiarity of having “met” you through your video.
4. Let your followers sing your praises
Happy customers are gold. You can harvest recorded testimonials at a tradeshow, and it’s best to get as many as you can – aim for at least three, maybe as many as 12. You can also hire a video crew to hold a one-day shoot. Know what key messages you’re looking for when you edit.
Takeaway: The Q&A approach will put your testimonial subject at ease, and will allow you to direct the conversation toward those key messages you identified.
5. Go forth and conquer
A marketing video on your site is just the beginning. Start a YouTube channel. Incorporate video on landing pages. Post them to social media and your blog page. They’re easily shared through these channels, and the more a video is shared on quality sites, the better your Google page rank.
Takeaway: You’ll reach exponentially more potential clients with a well-made, well-placed video than with nearly any other means of marketing.
